机构进步办公室包括公共关系, 市场营销, 和十大网赌正规平台基金会. The Butte College 基金会 is a 501 (c)3 non profit organization that exists to help benefit the mission of Butte College. 成立于1992年, the 基金会 has a volunteer board of directors who are committed to helping Butte College in its mission to serve all 学生. The 基金会 distributes over 600 scholarships a year and was found to outperform other 基金会s based on its size and staff. The 基金会 also works to fundraise for Butte College programs and services such as the Promise Scholarship.
The Office of 机构发展 area has administrative unit outcomes shown below for enrollment 市场营销, 品牌, 公共关系目标. 机构发展协助学院做广告, 品牌, 营销和全国十大赌博官网管理目标.
Assessment Mechanism: The primary assessment mechanism is to work closely with the Enrollment Management Committee and Subcommittee/Marketing to provide an advertising presentation to detail two ad campaigns a year. 每个全国十大赌博官网管理活动评估投资回报率和成功.
Analysis of 结果: A report after each campaign is analyzed to determine what advertising activities were successful. With district funds, we produce postcards twice a year to all residents in Butte and Glenn Counties. TV, 平面广告, 以及通过点击付费广告和youtube上的广告进行数字营销活动, 脸谱网, TikTok, Snapchat和其他顶级社交媒体网站. The Enrollment Management Committee has been supportive of increasing the advertising budget as the ROI shows an increased advertising budget results in greater enrollment.
Assessment Mechanism: The college tracks the percentage of positive local media clips and gross impressions that are positive. 我们的办公室还向社区10万户家庭提供年度报告. Each advertising campaign is assessed for effectiveness and enrollment outcomes are measured by the number of prospective 学生 who apply to CCCApply through Butte's web page.
Assessment Cycle: A media report is produced quarterly and provided to the Board of Trustees. Additionally, the 基金会 executive director presents an annual report to the Trustees. 此外，每年至少提供两次注册管理报告.
Analysis of 结果: During the last year, the college had tracked over 1,000 positive media clips. These are evaluated to determine the percentage that are positive and this information is reported monthly to the Board. 这些月阳性率是99.5%积极.
The Office of 机构发展 includes the operations of the 501c3 non profit 基金会 with day to day oversight of the 基金会, 67年捐赠基金, 捐款, 600名学生奖学金, 80个部门账户, 每年举办两次大型活动. 基金会有一个志愿董事会.
1. 学院领导有规划过程, data resources and 协作机制 to effectively align institutional effort to accomplish the mission, 支持学生学习, 实施战略举措.
-考核机制:奖学金分配
-评估周期:持续进行. 基金会每年向600名学生发放奖学金.
-结果分析. 在对加州类似基金会的调查中, it found that Butte College 基金会 performed very well and distributed a high number of scholarships for its size and staff.
2. 学院和它的项目得到了支持, 协作机制, and structures to obtain and successfully manage external resources that support innovation and student success (e.g. 赠款、礼物、遗赠、捐赠等.)
- Assessment Mechanism: An annual benefits to the District fact sheet is compiled and presented to the Board of Trustees, 强调基金会提供给地区的金额, 学生, 教职员工, 总共净收益2美元.600万年.
-评估周期:持续进行.
结果:
目前，基金会管理着100个捐赠基金，我们的语料库已经增加到6美元.从4美元涨到200万美元.2020年达到600万.
The Office of 机构发展's unit plan serves as its annual program review.
机构推进部努力增加入学率, 改善内部和外部关系, 并在我们所服务的社区中推广十大网赌正规平台.
Strategy 1 - Enhanced Advertising Campaign with Search Engine Marketing and Social Media
由于新冠肺炎和营火, 十大网赌正规平台需要继续在广告上投资, 搜索引擎营销, 在不断努力增加入学率的过程中.
The funds will create two enhanced advertising and digital 市场营销 campaigns with TV spots, 数字社交媒体, and a year long 搜索引擎营销 campaign that gives Butte College a presence on major search engines such as Google, 雅虎, 和必应, 还有提前聊天, 抖音, Reddit, 下一个, 和其他人. These funds will include two full advertising campaigns for Summer/Fall and Winter/Spring.
Our office will conduct an end of campaign report after each campaign to determine its success. 我们还可以识别诸如接到的电话等详细信息, 直接向CCC申请的数量, Butte的网络分析.Edu页面等等.
学院必须尽其所能增加全国十大赌博官网人数，留住现有学生. Our advertising efforts and increased budget last year resulted in over 650 学生 applying to Butte College.
策略二:聘请行政秘书
制度推进办公室需要一个 .30 admin position to assist with administrative support for the Director of 机构发展 and Office.
制度进步办公室迫切需要行政支持. 机构推进办公室没有行政人员.
策略3 -为新格伦县中心做广告
This is a budget allocation request for the new Glenn County Center over the next fiscal year. 预算将包括设计, 印刷, 和邮资，在一年中向格伦县的所有家庭分发了两张明信片. 这笔拨款包括一项单独的广告活动，包括无线电遥控器, 数字社交媒体广告, 谷歌广告, 还有一项旨在向社区宣传新中心的活动. This budget would include promotional giveaway items as well as the costs to fund a ribbon cutting event at the new facility.
With the new center, we need to market the facility to local residents and community members.
| 最初的优先级 | 程序，单位，区域 | 资源类型 | 帐号 | 目标代码 | 一次增广 | 持续的增加 |
| 描述 | 支持的理由 | 潜在的替代资金来源 | 优先级标准 | |||
| 1 | 院校进修办事处 | 营业费用 | 110001101671000 | 55820 | $300,000.00 | $0.00 |
| Enhanced Advertising Campaigns with Search Engine Marketing, Digital Marketing Social Media | 该提案每年为两项活动提供资金，其中包括一项强有力的社交媒体活动, 还有电视, 电缆, 奥特, 和TikTok, SnapChat, Instagram, 和YouTube. It includes 搜索引擎营销 on major search engines such as Google, 雅虎, 和必应. This effort funds two large advertising campaigns on YouTube and other paid social media such as 脸谱网, TikTok, 提前聊天, Reddit, 等. The college needs a dedicated budget for 搜索引擎营销 to develop an online presence. Our office will be monitoring and evaluating the success of our campaigns and making changes as needed to be even more successful. 这也包括一些针对拉丁裔人口的西班牙语广告. |
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| 2 | 机构发展 | 人员 | 110001101671000 | 55820 | $0.00 | $24,480.00 |
| 行政秘书 | The Office of 机构发展 is requesting an ongoing budget of 30 percent or $24,因为我们有20%的职位在2020年1月空缺. 这将提供 .行政秘书，协助院校发展办公室. |
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| 3 | 机构发展 | 营业费用 | $75,000.00 | $0.00 | ||
| 新格伦中心营销活动 | This is a request for an advertising campaign and ribbon cutting for the new Glenn County Center. 预算为75美元,000 is requested to be used to promote the opening of the new center through a ribbon cutting. 这笔预算将包括举办剪彩仪式, 格伦县所有家庭都收到了邀请函, 点心, 和广告. 明信片将寄给格伦县的所有居民. |
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